"It's A Boy" was one of the advertising campaigns that VW ran when they introduced the new (small n) Beetle for 2012. My favorite of those ads is a black Beetle coming out of a tunnel. That particular ad has been the subject of several Freudian interperetations that go WAY beyond just advertising for a new car. If you google "2012 vw beetle it's a boy" it should show up. I tell my friends that this is the much more manly Beetle, as it replaced a Mustang, so the name makes sense as my plate.