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DIESL PWR
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354 Posts
Discussion Starter #1 (Edited)
04 October 2005
VOLKSWAGEN OFFICIALLY REPORTS SEPTEMBER SALES INCREASE OF 3.7%

AUBURN HILLS, Mich. – Volkswagen of America, Inc. reported September sales of 21,646, representing a 3.7% increase when compared to September 2004 sales of 20,872.

This result marked the second straight month Volkswagen of America Inc. outsold the year previous, and highlighted growing momentum for the German automaker’s all-new 2006 Passat sedan that just reached dealers with appropriate launch volumes around the country last month. The wagon version of the all-new Passat comes early next year.

Passat sedan sales, which include the 2006 all-new versions equipped with the standard 2.0T, 200 horsepower four-cylinder, were 5,065 versus the same period last year when Volkswagen sold 3,917 sedans. This is a 29% percent increase in Passat sedans.

For all of 2005 so far, Volkswagen reported sales of 162,986 versus the same period in 2004 when it sold 195,530.

Model breakdowns of U.S. sales in September are available here

source: Volkswagen of America press release

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a.k.a. porkchopzz4
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890 Posts
Hrm.. but they're still down 32,544 units for the year just to break even with last year - that's like a month and a half of sales volume.

I wonder what their projection on sales increase the new models were expected to bring. Less than 4% seems awfully low considering they've got almost all of the vehicles redesigned compared to last year.
 

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Go Sox!
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In my estimation, a 3.7% increase in sales is a banner month when you consider that all of the major automakers had Employee Pricing and rebate incentives, and Volkswagen did nothing along these lines. Huge discounts were available elsewhere, and to the best of my knowledge, the only thing that Volkwagen did was offer a big discount on 2005 Passat wagons and offer a $500 loyalty bonus to current Volkswagen owners who financed through VW Credit. I think it is impressive for Volkswagen to actually increase sales when the pricing point competition was so fierce.
 
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