The key here is that the companies were using the MINI brand to advertise their ervices. Volkswagen, too, doesn't let for-profit businesses use their logos and such, but they allow enthusiast sites and forums to use their names and logos as long as they ask permission. But, that's because they're not selling a product.james194xe said:Hmmm that suprises me with BM ScummeW, in the UK they went after all the small Mini specialists who had been using the Mini brand to advertise that they were mini specialists (obviously for the real Mini and not the BM Scumm version) they have tried to destroy the original Mini in the UK, destroying old garages specialising in the real Mini, remaking the Italian job and trying there damdest to make it look like the Real british Mini didnt exist. Im suprised there forums are aloud to use BMW or Mini on them without being sued!!
It sounds like BMW was fighting with the old MINI enthusiasts the same way Volkswagen was with its aircooled enthusiasts a few years back.
Crispin Porter + Bogusky is great (they're based here in Miami ) and they not a slow-moving giant like Arnold Worldwide, which helps them remain on the cutting-edge of advertising. Now that they are also known for doing basically all of Burger King's (also based here in Miami) ads, especially their infamous internet virals.
At any rate, this "official" forum does sound like CP+B is working on this, since as was mentioned, they did this previously for MINI and it obviously worked well.